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Three Data Innovations Changing the Pace of Business

Business intelligence (BI) remains one of the fastest-paced areas in business. Moreover, not only is BI technology changing rapidly, but the techniques that are used to extract value from data are...

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Using Customer Journey Maps as a Strategic Customer Experience Tool

Customer centricity is an elusive goal. Most companies want to be more customer centric, but enacting the vision is a challenge. There are a number of things a business can do to become truly...

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Four Steps to Insight-Driven Sales and Marketing in Lean Times

A recent blog post (Waking the Sleeping Tiger With a Strategic Approach to Sales) posited that businesses can stretch their sales and marketing investments and achieve better results by, first and...

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5 Ways to Stoke Employee Engagement

There's an old axiom that continues to ring true: Engaged employees lead to satisfied customers. Unfortunately, research continues to point to rising levels of employee disengagement. In fact,...

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Post-Brexit Business Climate: Keep Calm and Carry On

Friday started with a call from my daughter at 5 a.m. BST. Currently enjoying a well-earned holiday in New Zealand, she had heard the results first and was calling to ask, “Are you OK?”...

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Yes, You Can Fix Culture

Company culture is what your employees do when no one’s looking. It’s the fabric that weaves together how your company operates, and influences how a firm projects itself both...

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Wake the Sleeping Tiger With a Strategic Approach to Sales

The Asian Tiger economies are down for a nap. Global sluggishness has dragged down economic growth in countries like Singapore, South Korea, Hong Kong, and Taiwan, whose own economies are predicted...

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Determining the Value of a Customer Interaction

How valuable is a good customer interaction? I recently called a company for help, and the person assisting me was very patient as I needed to turn on my computer, find my password and log into my...

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How to Take the Game Out of Gamification

Whether or not you realize it, there’s a good chance you’ve participated in a gamification program. Airlines, hotels, grocery stores, weight loss, wearable devices and most industries...

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Voice of the Customer Data: Who Benefits From Using It and How

Customer-centric companies that want to improve their customer experiences are turning to their customers and prospects for answers. They are starting to use voice of the customer (VoC) data in...

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