Brands name employee engagement as top CX priority for 2024

For the past three years, TTEC has polled business leaders in December to ask what their top customer experience (CX) priority is for the year ahead. For the third straight year, the greatest share of respondents named employee engagement as their main focus, though a growing number are prioritizing lowering costs.



As the CX landscape evolves, TTEC has identified four megatrends poised transform customer and employee experience in 2024 and beyond. Check them out in our strategy guide, “CX Trends 2024: 4 megatrends shaping the future of customer and employee experiences.”