IN THIS ISSUE | SUMMER 2017
Keep Calm and
Ask a Human
This issue of the Customer Strategist explores what it takes to create more simple customer experiences. From a brand’s perspective, getting to “simple” is far from easy. It requires data, business unit alignment, technology, and a culture that’s customer-first.
Does Your Experience Strategy Need a Makeover? July 21
Hint: If you haven’t thought about your customer today, the answer is yes.
Retail Survival 101: Treating Employees Better July 17
Staying alive in the retail industry by treating your employees the way they...
Three Companies That Turn Packages Into Experiences July 13
Consumers exist in a marketplace that has evolved into a digital landscape of...
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