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Customer Strategist Journal
Fintech
Maximize Long-Term Value and Hit Short-Term Targets
Optimizing Analytics Creates a Competitive Advantage
Customer Experience Improvements Build Customer Value
Retail Banking
Customer Value Drives Growth at Nordea Bank
The Mathematics of Profitable Marketing
Retail and eCommerce
What Being Close to Your Customer Really Means
Marketing Decision Making in 2010
An Appraisal of “Customer-Driven” Capitalism
The P&L of Mobile Marketing
Healthy Employees, Healthy Business
Changing (Service) Channels
Randomness Happens. Are You Ready for It?
Travel and Hospitality
Loyalty Is a Virtue and an Asset
A Powerful Business Driver
Media
Starting a Social Media Conversation
The Emergent Evolution of the Social Customer