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Customer Strategist Journal
Marketing Decision Making in 2010
Fintech
An Appraisal of “Customer-Driven” Capitalism
The P&L of Mobile Marketing
A Fresh Look at Customer Value
Maximize Long-Term Value and Hit Short-Term Targets
Optimizing Analytics Creates a Competitive Advantage
Customer Experience Improvements Build Customer Value
Retail Banking
Customer Value Drives Growth at Nordea Bank
The Mathematics of Profitable Marketing
Insurance
Deciphering Customer Data
Payers
Prescribing a Healthy Customer Experience
Media
A Conversation (Not a Lecture) About Social Media
Loyalty Program Strategy: 5 Best Practices to align with your Business Strategy
Healthy Employees, Healthy Business
Changing (Service) Channels
Randomness Happens. Are You Ready for It?