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Customer Strategist Journal
The Mathematics of Profitable Marketing
Retail and eCommerce
What Being Close to Your Customer Really Means
Marketing Decision Making in 2010
Fintech
An Appraisal of “Customer-Driven” Capitalism
The P&L of Mobile Marketing
Healthy Employees, Healthy Business
Changing (Service) Channels
Randomness Happens. Are You Ready for It?
Travel and Hospitality
Loyalty Is a Virtue and an Asset
A Powerful Business Driver
Media
Starting a Social Media Conversation
The Emergent Evolution of the Social Customer
Retail Banking
Customer Equity Management in Banking
Sainsbury’s Serves Up Fresh Customer Data
Insurance
Deciphering Customer Data
Payers
Prescribing a Healthy Customer Experience