This site uses cookies and by using the site, you are consenting to this. Learn why we use cookies and how to manage your settings. Privacy Policy
Customer Strategist Journal
Customer Experience Improvements Build Customer Value
Retail Banking
Customer Value Drives Growth at Nordea Bank
The Mathematics of Profitable Marketing
Retail and eCommerce
What Being Close to Your Customer Really Means
Marketing Decision Making in 2010
Fintech
An Appraisal of “Customer-Driven” Capitalism
The P&L of Mobile Marketing
A Fresh Look at Customer Value
Maximize Long-Term Value and Hit Short-Term Targets
A Powerful Business Driver
Media
Starting a Social Media Conversation
The Emergent Evolution of the Social Customer
Customer Equity Management in Banking
Sainsbury’s Serves Up Fresh Customer Data
Insurance
Deciphering Customer Data
Payers
Prescribing a Healthy Customer Experience