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Smarter Automotive Incentives
Moving the Metal for Less
Discover innovative ways to achieve sales objectives with the lowest possible incentive cost.
Live Webinar | July 18 | 2-3PM (ET)
Automotive manufacturers spend billions of dollars each year on incentives to drive sales, and are continually looking for opportunities to optimize that spend. The difference between effective and ineffective use of incentive dollars lies in pinpointing the minimal amount required to convert consumers to a sale. Join us for this eye-opening webinar that will help you optimize your incentive spending and reach your sales targets through a proven, analytical process than can be customized for your business.
Learn why it's no longer enough to just know which customers are in market
Discover how to pinpoint the right offer for each customer based on changing business objectives
Find out which considerations cannot be overlooked when implementing incentive optimization
Develop an incentive optimization solution of your own
Join us for this live webinar.
Katherine Kress is a Partner at TeleTech Consulting where she advances thought leadership across business architecture, digital transformation, contact center optimization, customer experience strategy, and operational excellence.
Throughout her career Katherine has helped large automotive manufacturers – including Fiat Chrysler Automobiles, General Motors and Ford, among others – improve their customer experience and optimize their marketing initiatives to increase loyalty and market share. Katherine has also authored numerous articles and reports on advertising, customer relationship management, retail management and the workforce.
Don Ryan has been a senior consultant in the information-based marketing and customer management field for over 30 years. During this time, Don has led large analytic teams, providing ground breaking analytic solutions that helped Fortune 500 companies to improve the acquisition, development, management, and retention of customers, as well as increase profitability and grow market share.
Don speaks and writes frequently about the value of data in customer strategy development, multimedia marketing optimization, and digital customer engagement.