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Michael Behrens: The Current State of Marketing and Sales
Today, marketing and sales organizations are challenged with finding a way to effectively interpret customer data to drive engagement. To further confound matters, there are a number of obstacles that exist between the two organizations that are preventing them from sharing these rich customer insights with one another. In this video, Michael Behrens, SVP, eMarketing, Growth Services, TeleTech discusses how sharing these insights can enable both marketing and sales to create authentic, one-on-one engagements with customers.