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Michael Behrens: Bridging the Gap between Marketing and Sales

To bridge the gap between marketing and sales, executives need to find a way to break down the data silos. The reality is, there are a lot of different data repositories that companies are using, and not all of these repositories are easily accessible and transferable between the two organizations. In this video, Michael Behrens, SVP, eMarketing, Growth Services, TeleTech, discusses how creating a free flow of data between marketing and sales can lead to business success for both.