Taking the Pulse of Social Media
Once dismissed as a fad, social media has quickly evolved into an essential communications platform. Facebook, Twitter, LinkedIn, and Snapchat are just some of the many social platforms on which people share content and connect with other users. Each social network, however, caters to a specific audience and has different revenue-generating strategies. Brands must understand the nuances and demographic trends of each platform to effectively communicate on social media. Here’s a snapshot look at the trends that are driving social media usage today.
Posted with permission from 1to1 Media, 2015.