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Customer Strategist Journal
Travel and Hospitality
Robust Data Analytics Center Helps AAA Drive Relevance
Insurance
Data Livens Up Financial Relationships at Old Mutual
Keeping Promises Helps Aflac Build Lasting Customer Trust
Life Sciences
Great Drugs Are Not Good Enough
Technology
Getting Behind the Wheel of Innovation
Communication
Innovate Beyond Cool to Sustain Growth
Providers
Patient-Centric Innovation Leads the Fight Against Cancer
Payers
Creating a 5-Star Health Insurer
Retail Banking
What’s Keeping Social Media for Banks From Reaching Their Innovation Potential?
Media
Social Media Energizes Traditional Banking Strategy
Here and “Wow”: How Superior Customer Experience Drives Retention
Twenty Years Later, Customer Trust Is Even More Important
Tapping Into Customer-Driven Innovation
A Lesson from Google on Marketing Innovation
Mastering the Art of Scientific Marketing
Customer Experience Innovation: No Genius Required