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Customer Strategist Journal
Media
Leveraging Data to Boost Fan Retention
Technology
Beyond Big Data: Analytics in Unexpected Places
Travel and Hospitality
Robust Data Analytics Center Helps AAA Drive Relevance
Insurance
Data Livens Up Financial Relationships at Old Mutual
Keeping Promises Helps Aflac Build Lasting Customer Trust
Life Sciences
Great Drugs Are Not Good Enough
Payers
Trust’s Impact On...
Infographic: Unlocking Patient Engagement Through Trust
What’s on Don’s Kindle?
Communication
By the Numbers: Three Big Data Opportunities for Telecoms
Retail Banking
What’s Keeping Social Media for Banks From Reaching Their Innovation Potential?
Social Media Energizes Traditional Banking Strategy
Here and “Wow”: How Superior Customer Experience Drives Retention
Twenty Years Later, Customer Trust Is Even More Important
Tapping Into Customer-Driven Innovation
A Lesson from Google on Marketing Innovation