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Data drives better customer acquisition and retention
Digital initiatives – such as mobile marketing, social media ads, and search engine marketing – are gaining ground for customer and prospect outreach. But in order for these initiatives to be successful, it is imperative for business leaders in marketing, sales, and technology to work together to deliver the right messages, at the right time.
In this eBook, learn how data from across an organization can be leveraged to drive better customer acquisition and retention.
How to align your organization to get the most from customer data
Steps for optimizing digital acquisition and retention initiatives
Stories about how companies are using data to optimize their efforts