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Lead Generation: Thirteen Facts for Finding the Right Channel Mix


Internet ads. Cold calling. Social media. Tradeshows. Email marketing. Online chat. Mobile marketing. Blogs. Which channel mix will help you generate the most sales leads? Wonder no more. 1to1 Media compiled all the answers into one infographic for both B2B and B2C businesses. The best lead sources and the right mix for your marketing team are all explained here.

Lead Generation: Thirteen Facts for Finding the Right Channel Mix
 
New media marketing channels are driving actions for different groups at the right touch points throughout the customer journey. But, more than two-thirds of companies struggle with lead generation. First, you must understand which channels will serve you best.

If you’re a B2C company, here’s what you need to know:
 
  • Your best three lead sources are social media, SEO, and email marketing (in that order)
  • Your worst three lead sources are pay-per-click advertising (PPC), tradeshows, and telemarketing

If you’re a B2B company, here’s what you need to know:
 
  • Your best three lead sources are social media, SEO, and email marketing (in that order)
  • Your worst three lead sources are traditional advertising (print, radio, TV), PPC, and direct mail

Twitter Leads to Leads

Twitter pays. Businesses with 301 to 1,000 Twitter followers have more than five times more traffic than those with 1 to 25 followers.

Web Pages and Landing Pages: More is Better

Got a marketing campaign? Create a landing page and start driving traffic to it. Businesses with 31 to 40 landing pages get seven times more leads than those with only 1 to 5 landing pages.

Start blogging and generating more pages on your website, because websites with more pages generate more leads. Take a look at these statistics!
 
  • Businesses with 401 to 1,000 web pages have nine times more traffic than those with 51 to 100 pages.
  • Businesses that blog 16 to 20 times per month get two times more traffic than those that blog less than four times per month.
  • Businesses that blog 16 to 20 times per month get more than three times more leads than those that don’t blog.

The Four Big Takeaways

1 to 1 Media’s infographic offers these tips for your lead gen mix:
 
  1. No matter what type of business you’re in, you should have social media, SEO, and email marketing in your lead generation mix.
  2. Social chatter isn’t just trash talk. Twitter is a traffic generator that leads to leads.
  3. When it comes to pages, start creating. The more web pages and landing pages, the more traffic and the more leads.
  4. Get four or five people in your organization to blog weekly. Businesses that blog 16 to 20 times per month get more than three times more leads.


This infographic was created by 1to1 Media, and this article summarizes some of its contents. The original infographic is here.