Small- and Medium-SizedBusinesses
The next big thing will come from a small- or medium-sized business.We’re here to help your new ideas take off.
Many large companies are on the lookout for innovative ways to better reach and serve their small and medium business (SMB) clients. After all, SMBs share the same aspirations of larger companies – acquire customers, keep them happy, increase ROI – but they don’t have the same budget. Through a combination of data analytics, digital marketing, and consulting services, we help large companies acquire and arm their SMB clients with the tools they need to engage their customers and achieve bottom line growth. In turn, our larger clients gain a new and consistent stream of revenue from their SMB customers.
Our solutions help clients reach SMBs:
- Our predictive modeling helps companies understand the SMB market and prioritize opportunities
- Our Digital Demand Generation and Lead Nurturing programs, help connect our clients with the right SMB customers
- Our integrated sales and marketing platform helps clients run personalized and profitable online marketing campaigns targeted at SMB
Our SMB Integrated Sales and Marketing Solutions help clients:
- Augment their sales force to boost customer base, retain existing customers and increase revenue
- Assemble an inside sales and service team targeted at SMB companies
- Design a new customer on-boarding program
- Focus on up-selling and cross-selling to existing customers with more relevant, personalized offers and customizable, multi-touch email campaigns
Our SMB Market Penetration Strategies help clients:
- Build a segment-based acquisition program for small- and medium-sized businesses that includes personalized education and onboarding support
- Decide which products are most relevant to attract more customers
- Overcome lack of resources and infrastructure to reach an underserved SMB market effectively and efficiently with human capital and technology solutions
- Support field sales teams in executing outreach programs targeting large-account prospects, current customers and specific customer segments
Small - and medium-sized businesses
Small Business, Meet Global Social Media Marketing
The small-and-medium-sized business market was lacking online advertising and our client saw this. We helped develop a new sales program which produced a growth in services provided.
- SMB customer churn dropped 15% in six months!
- Percentage of prospects contacted doubled in one year
- Program grew more than tenfold in two years
Wireless Sales See 45% Lift, to the Tune of $1.5 Billion
The small-to-medium sized business market is one that our client was looking to get into. They sought our help to design, deliver, and manage a solution that would capitalize on their skills across a variety of channels.
- $1.5 billion in annual revenue - a 45 percent increase
- 91% increase in phone/device upgrades
- 58% of contacts closed in one call
Small business customers, big revenue impact
Our client was looking for a better way to access their untapped potential and sales opportunities in the SMB segment. We were able to build a customized sales engine and identify customer’s “Next Best Service”.
- Pulled high-value and high-churn customers from 1.1 million undefined accounts
- Exceeded revenue generation targets every month for the past 21 months
- Generate ROI of more than 300%