In the 24/7 multichannel world where the customer experience
defines the brand, TeleTech's chief marketing officer, Mark
Grindeland, brings a rare combination of creative, analytical, and
operational skills. In his role, Mark oversees branding, marketing
strategy, and marketing communications.
For almost 25 years, Mark has been the "go to" advisor for many
of world's leading consumer brands. When there was an innovative
new product to launch, a fragmented market to penetrate, or a
customer behavior to understand and change, Mark was tapped to
create the business case, design the creative strategy, and build
the team to deliver the results.
Prior to joining TeleTech, Mark served as chairman and
co-founder of ShesConnected Multimedia Corporation, the first
multi-profile social networking site for women. In previous years,
he held executive-level positions with Live Wire Mobile, Wunderman,
Digitas, and Exchange Partners. He also co-founded and served as
executive vice president of marketing for m-Qube Incorporated, a
premier provider of mobile messaging and data solutions, based in
Boston, Massachusetts. Mark holds a bachelor of arts degree from
the University of Denver.