In the 24/7 multichannel world where the customer experience defines the brand, TeleTech's chief marketing officer, Mark Grindeland, brings a rare combination of creative, analytical, and operational skills. In his role, Grindeland oversees branding, corporate and marketing strategy, product development, and internal and external marketing communications.
For almost 25 years, Grindeland has been the "go to" advisor for many of world's leading consumer brands. When there was an innovative new product to launch, a fragmented market to penetrate, or a customer behavior to understand and change, Grindeland was tapped to create the business case, design the creative strategy, and build the team to deliver the results.
Grindeland is a member of the Colorado Innovation Network (COIN), consisting of industry and academic leaders chosen by Governor John Hickenlooper from across the state of Colorado. COIN’s purpose is to guide strategy and planning to establish Colorado as a leader in innovation across the nation. In addition, he is a guest lecturer at the University of Denver business school and is spearheading a partnership with TeleTech for the school. In 2013, Grindeland was honored by the Business Marketing Association of Colorado as “Marketer of the Year.”
Prior to joining TeleTech, Grindeland served as chairman and co-founder of ShesConnected Multimedia Corporation, the first multi-profile social networking site for women. In previous years, he held executive-level positions with Live Wire Mobile, Wunderman, Digitas, and Exchange Partners. He also co-founded and served as executive vice president of marketing for m-Qube Incorporated, a premier provider of mobile messaging and data solutions, based in Boston, Massachusetts. Mark holds a bachelor of arts degree from the University of Denver.