The Telecom Industry Tunes in to the Customer Experience



A look at how the telecom industry has evolved its customer strategies to meet consumers’ changing needs and behaviors.



The battle for customer loyalty is heating up in the telecommunications industry. To gain a leg up on the competition, industry leaders must be able to provide subscribers with great experiences across various touch points and channels. Doing so requires companies to take a step back and evaluate whether or not their existing processes and technologies can support their customers’ changing service expectations. In this compilation of articles, uncover how the telecommunications industry has evolved its customer strategies to meet customers’ dynamic needs and behaviors. Inside, discover:


Eight popular initiatives being used by mobile telecommunications operators globally

How telecommunications leaders are adapting to the shifting mobile, multichannel landscape

The actions telecommunications companies need to take now to stay competitive


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