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Ready, Set, Go! Winning the Automotive Race through Superior Customer Experiences

 

 

This White Paper explores how an integrated portfolio of customer experience solutions helped a major automotive manufacturer develop and maintain a competitive advantage.

 

 

The automotive marketplace has become hypercompetitive and highly commoditized, with new players winning more and more market share. Recognizing the dark skies ahead, a major automotive manufacturer turned its focus to the customer experience in order to reshape the company’s competitive edge. The white paper, “Ready, Set, Go! Winning the Automotive Race through Superior Customer Experiences,” explores how an integrated portfolio of customer experience solutions helped the company develop and maintain a competitive advantage. The solutions include:

 

Adopting an integrated technology platform to overcome the company’s fragmented information systems

Enhancing the company’s customer service delivery to achieve higher customer satisfaction

Implementing a targeted customer growth and retention strategy to reach sales goals

 

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