Measure the Value of Customer Experience Improvements



Research shows that high customer experience scores for a brand correlate with a higher “intent” for customers to purchase again, remain loyal, and recommend the brand.



But, how can companies go a step further and prove that investing in the customer experience does indeed provide business value? The white paper, “Measure the Value of Customer Experience Improvements,” explores how companies can tie customer experience improvements to bottom-line impact using a five-step process. Learn how to:


Assemble an analytic data repository

Track all customer interactions

Monitor customer experience scores

Determine related customer behavior changes

Evaluate customer value impacts


View the White Paper:

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