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The white paper, “How to Build a Better Boat: Steering Your Vessel toward Service Innovation,” uncovers six steps business leaders can take to make the transition from service improvement to service innovation.

How to Build a Better Boat: Steering Your Vessel Toward Service Innovation

In a rapidly changing world, virtually every company recognizes the powerful voices of its customers and strives for improved customer experiences to promote the brand. However, many companies fall short. They find it difficult to move away from a traditional, transactional cost-driven approach to a long-term investment enablement approach that focuses on building customer relationships. The white paper, “How to Build a Better Boat: Steering Your Vessel toward Service Innovation,” uncovers six steps business leaders can take to make the transition from service improvement to service innovation. Learn how to:

  • Shift your business approach from a transaction-focused approach to a customer-focused approach
  • Implement new learning technologies and customer experience measurements
  • Make use of every opportunity to build customer relationships and create brand advocates

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