The Future of Aftermarket Automotive Retailing: Making the Most of the Do-It-Yourself Market
Today, automobiles are staying in service longer, and are becoming an investment, rather than an expense.
As a result of this change, new service trends are arising in the marketplace. Currently, one of the biggest trends is the increase in do-it-yourself (DIY) automotive repair. The white paper, “The Future of Aftermarket Automotive Retailing: Marking the Most of the Do-It-Yourself Market,” explores how automotive retailers can capture a dominant market share among the growing ranks of automotive DIYers. In this white paper, you will learn how:
Mobile apps can deliver an aftermarket DIY experience unlike that of other channels
Analytics can empower automotive retailers with a knowledge support system
Automotive parts and supplies retailers can partner together to improve the customer experience by saving cu
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