Banking on Total Relationships: Paving the Way for Customer Loyalty?

 

 

The concept of a loyalty program is shifting away from frequency schemes to true customer engagement and affinity.

 

 

Loyalty marketing is not a discrete function separated from the rest of the business; it's part of an integrated business strategy. We call it Total Relationship Loyalty (TRL). The white paper, “Banking on Total Relationships: Paving the Way for Customer Loyalty”:

 

Examines the TRL concept,

Shares best practices from around the world,

And provides a framework for banks to get started on changing the way they operate their loyalty programs.

 

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SPOTLIGHT

NEWS & EVENTS
TeleTech Announces Second Quarter 2017 Financial Results
TeleTech Welcomes Jeff Marcoux as Vice President, Product Marketing

Customer Experience Solutions and Marketing Innovation Expert Bolsters Customer Experience and Service Design Acumen
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