Healthcare Open Enrollment Checklist
5 Steps to Retain Members
The open enrollment period is a critical time, as customers begin to pore over their coverage options. To be successful, you need to be able to both engage existing members and attract the attention of new ones. In this eBook, discover five steps you can take to win the hearts and minds of customers before, during, and after open enrollment. The steps include:
- Educate members on the value of your plan
- Make it easy for customers to compare plans
- Contact members on their terms
- Stay engaged
- Pay close attention
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