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Blog: CX Strategy & Digital Consulting

Recent Posts

Three Ways Big Data Impacts the Healthcare Industry

The New York Times recently published a story outlining the potential benefits and dangers in predictive health analytics. The article, “When a Health Plan Knows How You Shop”...

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Bringing Best Practices to Customer Experience Excellence: The Four Benefits of Partnering with an Expert

It’s proven that contact center outsourcing can provide immediate and long-lasting productivity and business benefits. But before entering into an agreement, it’s important for...

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Personalization Drives Customer Acquisition and Retention for Insurers

Our always on, digital world is transforming consumer expectations and the way they interact with businesses. This new reality means that delivering value to consumers has become more necessary,...

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Attack of the Fifty Foot Customer

Try thinking about social media’s impact to business like this: Imagine that you’re waiting in line at a service counter (yes, an actual counter, with an actual line of people). ...

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10 Killer Tips to Boost SEO

Brands that want to improve their online marketing performance must move away from old school SEO and adopt next-generation optimization strategies and techniques. We offer 10 key areas where...

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Three Factors for Crafting an Exceptional Omnichannel Experience

For years, marketers have romanticized the notion of an omnichannel experience. Yet, while many talk about breaking down the departmental silos that stall progress, few have successfully...

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Five Contact Center Imperatives in a Global, Omnichannel Environment

In this age of globalization where companies are expanding to new markets across the world, business leaders must also consider the convergence toward a global contact center model.Businesses that...

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Consumerism is the New Black in Healthcare

It was nearly impossible to miss spirited discussions about “wearables” at the recent AHIP healthcare conference in Seattle. You may know them as their brand names, such as FitBit or...

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Consistency Is a Virtue: The Integrated Marketing Imperative

It was so much easier when there was just one “customer entrance,” but today’s businesses have to manage a lot more doors – and they don’t all open the same way. ...

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Five Steps for Fixing the Broken Sales Funnel

The traditional sales funnel is broken, costing millions of dollars in lost revenue and customer relationships. Organizations of all shapes and sizes are missing opportunities and experiencing a...

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