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Strategy

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Patient Satisfaction Reviews: A Health Hazard or Benefit?

The customer is always right—with some exceptions. A prime example is healthcare. Patients turn to healthcare providers to deliver knowledgeable and competent care. As patients, we trust...

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Using Customer Journey Maps as a Strategic Customer Experience Tool

Customer centricity is an elusive goal. Most companies want to be more customer centric, but enacting the vision is a challenge. There are a number of things a business can do to become truly...

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What Customers Want: A Little Less Disruption

Remember the promises we all heard regarding how technology was going to make our lives easier? How’s that working out for you? We haven’t moved to a four-day work week, nor have our...

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4 Technologies Facilitating the Service Customers Crave

It’s unquestionable that many consumers prefer self-service before interacting with a customer service specialist. But sometimes speaking with an associate is unavoidable or even more...

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Eight Omnichannel Strategies to Bring Seamless Retail Experience to Life

This isn’t your grandmother’s retail environment. It may not even be your mother’s. The retail playing field has changed as the lines between digital and physical stores...

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The Human Side of Healthcare Shines Through

Last week in New Haven, Connecticut, 15 people overdosed on heroin in just six hours. Unfortunately, these statistics are common all around the country. The opioid crisis is real, it’s scary,...

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How to Put Omnichannel Strategy Into Action for Healthcare

The healthcare industry is getting a long overdue digital makeover. Reacting to pressure from consumers’ heightened expectations of digital, omnichannel experiences, healthcare providers are...

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Three Trends Transforming Companies’ Go-to-Market Strategies

In the past, client sales strategy was straightforward: Companies tailored their value propositions according to the needs of a target market. But it’s not so simple anymore. Buyers today...

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Giving Traditional Stores a Digital Makeover

It’s unquestionable that traditional stores are giving way to new retail landscapes. In-store foot traffic is declining and many consumers are bypassing brick-and-mortar stores to shop online...

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The Coverage Gap: Four Factors Impacting ACA Health Plan Enrollments

The numbers are in: The Centers for Medicare and Medicaid Services (CMS) released a final tally of the number of consumers who enrolled for healthcare coverage during the 2016 open enrollment...

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