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It’s Valentine’s Day…. Do Your Customers Love You?
Chocolate-covered strawberries, bouquets of red roses, and heart-adorned greeting cards are vying for our attention every time we switch on the television, flick through a magazine, or walk past a...
Getting Out of the Weeds: A Strategic New Approach to Increasing Sales
Chief sales officers, like fighter pilots, understand the strategic importance of navigating the OODA (observe, orient, decide, and act) loop; they also know all too well that it is becoming...