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Blog: Customer Acquisition

Recent Posts

Balancing the Budget with Customer Demands

Are you struggling to balance the company budget with customer demands? This budget season has many consumer advocates pleading with CFOs for dollars to put more customer-focused strategies into...

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Social Media Company Uses Data to Accelerate Sales

The international social media company discussed in this post is one of our clients.Social media is becoming more and more popular. But, with popularity comes competition, so the leaders in the...

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Leveraging Big Data to Drive Sales Performance

Customers and prospects share a tremendous amount of information about themselves – both intentionally and inadvertently – through their digital interactions with companies. This...

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Lead Generation: Thirteen Facts for Finding the Right Channel Mix

Internet ads. Cold calling. Social media. Tradeshows. Email marketing. Online chat. Mobile marketing. Blogs. Which channel mix will help you generate the most sales leads? Wonder no more. 1to1...

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Helping a Communication Leader Up Sales and Boost Net Promoter Score™

Sales success is essential for organizations to thrive. But, achieving sales growth on its own isn’t enough. Savvy business leaders know that they need to both deliver on their sales promises...

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Five Keys to Set the Stage for New Customer Acquisition

Sales teams have always had their work cut out for them. But in a competitive economy, where the differentiators between organizations are getting slimmer, the challenges that sales teams face for...

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A Wireless Provider Proves that a Multichannel Mix is the Right Mix

A multichannel sales model lets customers be served the way they want to be served. And, a multichannel approach – using a mix of sales force expansion to reach different sizes of customers,...

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Celebrating Our Clients’ Successes

Success is important for business results. And in our case, our success is tied directly to our clients’ business outcomes.  So, when we succeed in making our clients more profitable,...

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Are Mothers the All-Powerful Customers?

↵This Mother’s Day, we explore the question: Are mothers (and mommy bloggers) your most valuable customers?   There’s no doubt that moms are invaluable. They work long hours...

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Sales Coaching: Drive Improved Results by Focusing on the Customer

Sales coaching is gaining a lot of traction among sales leaders and sales teams and for good reasons: as sales teams are forced to accomplish more with fewer resources, forward-thinking sales...

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