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Sales

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Three Ways to Remove Friction From Self-Service Research

As many consumers know, sometimes self service is the best type of customer service. It is therefore no surprise that B2B customers are also looking for self-service research and buying options....

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Seven Ways to Lock in Customers this Holiday Season

The holiday retail season is the most important revenue generator for retailers, so it’s important to provide unique and tailored customer experiences that also meet their needs, both online...

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Know Your Digital Customers

Digital channels top the list of preferred channels for both acquisition and retention, and continue to grow. Data-driven digital initiatives such as mobile marketing, social media ads, and search...

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Four Steps to Insight-Driven Sales and Marketing in Lean Times

A recent blog post (Waking the Sleeping Tiger With a Strategic Approach to Sales) posited that businesses can stretch their sales and marketing investments and achieve better results by, first and...

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Bigger Is Not Always Better: How to Sell to an SMB

When selling to small and midsized businesses (SMBs), the first step is to throw out your big business playbook. SMBs face a unique set of challenges that call for different selling strategies....

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Three Ways to Drive B2B Sales via Digital Customer Engagement

Much like consumers, B2B prospects are doing their homework before they engage with a sales associate. Sixty-eight percent of buyers have increased the amount of content they consume to help guide...

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How to Build a Data-Driven Sales Strategy

Consumers, employees, and companies are more connected than ever, generating tremendous amounts of data that provide clues to their needs and preferences. For salespeople, understanding the impact...

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Want a Stronger Sales Culture? Tap Into Your Humanity

Since the global financial crisis, sales leaders have had to cope with new industry challenges and changing customer expectations. How are the best creating competitive advantage? TeleTech...

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Cold Calls Dwindle as Insurance Agents Warm Up to Digital Marketing

Many personal and commercial banking professionals operate under the ‘spend money to make money’ mantra. Insurance agents are no different. Because these independent contractors invest...

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Prepare for the Future of Frictionless Customer Experience

Customers are gaining more control over the brands they do business with every day. To meet evolving consumer needs, brands are trying to remove as much friction as possible from customer...

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