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TeleTech Research Shines Light on Gaps Between Consumers and Brands

Are businesses focusing on experience areas that really matter to customers? That’s the question we sought to answer in the 2015 TeleTech Customer Experience Benchmark Report. The results...

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Search, Display Lead Marketing’s Digital Transformation

The customer experience revolution has spawned a digital transformation for businesses. As a result, many firms have begun integrating “digital” marketing into their enterprise strategy...

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The Financial Impact of Improving Customer Experience

Each week it seems you hear reports that more and more brands are focusing on “customer experience” as a way to differentiate themselves in a marketplace of increasingly commoditized...

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Part II: Top Considerations for Mastering Digital Marketing ROI

Calculating the ROI of digital marketing activities is a challenge facing many organizations. For instance, how can marketers justify the benefits of a video “share” or a social media ...

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Part I: Top Considerations for Mastering Digital Marketing ROI

#discovery { display: none; }Calculating the ROI of digital marketing activities has become the Holy Grail of marketing measurement. But like all other marketing campaigns, organizations must...

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Marrying Predictive Analytics with Sales for Greater ROI

Understanding the rapid pace of change in today's business environment is no simple task. Customer sentiment changes rapidly and churn rates wreak havoc with bottom-line results. As a result,...

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10 Killer Tips to Boost SEO

Brands that want to improve their online marketing performance must move away from old school SEO and adopt next-generation optimization strategies and techniques. We offer 10 key areas where...

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The Top 10 Digital Demand Best Practices for Lead Generation

Digital marketing and online lead generation is growing rapidly and is therefore rapidly becoming a recognized discipline within the digital marketing arena.Studies show the proportion of companies...

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The Seven Pillars of Paid Search

When customers look for information about products or services, their first stop invariably is the use of a search engine. Because search engines are used so often by customers, paid search now...

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Measure the Value of Customer Experience Improvements

Companies have yet to see convincing evidence that ties investments in customer experience to gains in company value. It simply isn't good enough to say that improvements in customer experience...

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