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MWC Wrap-Up: Connected Customers Need Connected Customer Strategies

As always, the 2015 Mobile World Congress was full of new gadgets and eye-popping technology innovations from leaders in the communications space. Though initially exciting, many of these...

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Four Ways to Prepare for Google’s Mobile-Friendly Algorithm Changes

Tomorrow, Google will unveil a new algorithm update that includes using mobile friendliness as a major ranking factor in mobile search results.As a starting point, it’s important to note that...

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The Connected Car Starts With the Connected Customer

The telecommunications world was completely disrupted by the connected smartphone. Now, users do so much more than place voice calls with their devices. Taking a cue from telecom, the auto industry...

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The Payer’s New Roadmap to Acquiring Members

The healthcare industry is undergoing a massive change as millions of consumers explore different options for insurance coverage, some for the first time. Approximately 44 million more people are...

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Three “IT” Questions for Managing the Multiscreen Customer Experience

Multiscreen viewing habits are on a steady incline. More and more consumers bounce from screen to screen throughout their days, engaging with brands across numerous platforms. Faced with this...

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Three Reasons Why Healthcare Price Transparency May Not Work

During my recent panel discussion at the World Healthcare Congress, we had an interesting discussion about the implications of price transparency. Today’s healthcare pricing is totally...

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The Don’ts of Marketing Technology Integration

The Internet of Things, mobile technology, and omnichannel marketing stand among the many innovations transforming the customer experience. Marketing has become a fundamental driver of IT...

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On the Path to Creative Disruption

Innovation is a key component to any organization’s growth; however, failure is intrinsic. According to Brian Solis, principal analyst at Altimeter Group, the root problem with many companies...

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Five Ways to Get the Most from Your Sales Chat Efforts

The world has adopted a new buying paradigm: Customers research products across myriad sites and devices before making a buying decision. In response, organizations must be present and proactively...

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