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Marrying Predictive Analytics with Sales for Greater ROI

Understanding the rapid pace of change in today's business environment is no simple task. Customer sentiment changes rapidly and churn rates wreak havoc with bottom-line results. As a result,...

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Three Ways Big Data Impacts the Healthcare Industry

The New York Times recently published a story outlining the potential benefits and dangers in predictive health analytics. The article, “When a Health Plan Knows How You Shop”...

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Bringing Best Practices to Customer Experience Excellence: The Four Benefits of Partnering with an Expert

It’s proven that contact center outsourcing can provide immediate and long-lasting productivity and business benefits. But before entering into an agreement, it’s important for...

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Personalization Drives Customer Acquisition and Retention for Insurers

Our always on, digital world is transforming consumer expectations and the way they interact with businesses. This new reality means that delivering value to consumers has become more necessary,...

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Attack of the Fifty Foot Customer

Try thinking about social media’s impact to business like this: Imagine that you’re waiting in line at a service counter (yes, an actual counter, with an actual line of people). ...

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A Snapshot View of What Keeps Marketers Awake At Night

Marketers know that they need to adopt multichannel strategies to reach consumers. However, a talent gap, the disconnect between marketing and sales, and other obstacles continue to challenge them....

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10 Killer Tips to Boost SEO

Brands that want to improve their online marketing performance must move away from old school SEO and adopt next-generation optimization strategies and techniques. We offer 10 key areas where...

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Bridging the Gap between Marketing and Sales

To bridge the gap between marketing and sales, executives need to find a way to break down the data silos. The reality is, there are a lot of different data repositories that companies are using,...

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Three Factors for Crafting an Exceptional Omnichannel Experience

For years, marketers have romanticized the notion of an omnichannel experience. Yet, while many talk about breaking down the departmental silos that stall progress, few have successfully...

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