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Ten Things to Ask Yourself About Financial Services Customer Experience Technology

The financial services industry is undergoing massive disruption. The onslaught of industry regulations, changes in consumer behavior and demographics, and the emergence of new market entrants such...

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Four New Ways for Auto Dealers to Reach Audiences

The days are long gone when auto dealerships only needed to advertise via print, television, and radio to reach prospective. Increasingly, various types of purchases, such as ongoing annual...

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Getting the Most From Your Integrated Marketing Efforts

Consumers live online. Gone are the days of dial-up. Today’s consumers carry immediate Web access in the palms of their hands at all times. As more and more consumers increasingly adopt the...

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The Financial Impact of Improving Customer Experience

Each week it seems you hear reports that more and more brands are focusing on “customer experience” as a way to differentiate themselves in a marketplace of increasingly commoditized...

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Five Benefits of Recruitment Process Outsourcing in Financial Services

Maintaining healthy employee relations is a pre-requisite for organizational success. But a 2013 Robert Half survey found that nearly 89 percent of financial services executives surveyed globally...

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Part II: Top Considerations for Mastering Digital Marketing ROI

Calculating the ROI of digital marketing activities is a challenge facing many organizations. For instance, how can marketers justify the benefits of a video “share” or a social media ...

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Unlocking the Value of Healthcare’s Big Data

Companies are awash in consumer data and the healthcare industry is no different. And just as retailers, manufacturers, and other industries are using predictive analytics and data mining to...

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Part I: Top Considerations for Mastering Digital Marketing ROI

#discovery { display: none; }Calculating the ROI of digital marketing activities has become the Holy Grail of marketing measurement. But like all other marketing campaigns, organizations must...

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Choosing the Right Technologies to Guide the Telecom Customer Experience

As telecommunications companies continue to battle for customer loyalty, the key differentiator to help brands distinguish themselves is the ability to provide subscribers with consistent...

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