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Giving IT and Marketing Equal Partner Status

The IT-marketing dynamic serves as a critical one in today’s marketplace. For marketers, a close connection with IT means having direct access to customer data—a top priority of all...

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An Eye on Healthcare’s Loyalty Future

The Congressional Budget Office estimates that 26 million more people will be insured by 2017 under the Affordable Care Act. As millions of new consumers shop for health insurance, the pressure is...

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Four Strategies to Jumpstart Your Employee Engagement Efforts

Employees who are committed to creating value for their employers give these companies a clear advantage over competitors, however few employees are actually engaged in their jobs. Worldwide, only...

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Ten Best Practices for Digital Marketing Nirvana

Your customers are using an assortment of digital channels, including the web, mobile, and social, to learn about products, services, and brands. But is your marketing team taking the steps...

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Cold Calls Dwindle as Insurance Agents Warm Up to Digital Marketing

Many personal and commercial banking professionals operate under the ‘spend money to make money’ mantra. Insurance agents are no different. Because these independent contractors invest...

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Extreme Honesty: Five Keys to Growing Your Business

The word “transparent” has quickly become a part of business vocabulary. Evidence suggests that the market gives a higher value to firms that are up front with investors, and customers...

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Prepare for the Future of Frictionless Customer Experience

Customers are gaining more control over the brands they do business with every day. To meet evolving consumer needs, brands are trying to remove as much friction as possible from customer...

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MWC Wrap-Up: Connected Customers Need Connected Customer Strategies

As always, the 2015 Mobile World Congress was full of new gadgets and eye-popping technology innovations from leaders in the communications space. Though initially exciting, many of these...

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Four Ways to Prepare for Google’s Mobile-Friendly Algorithm Changes

Tomorrow, Google will unveil a new algorithm update that includes using mobile friendliness as a major ranking factor in mobile search results.As a starting point, it’s important to note that...

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