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Philip Voelker - Senior Copywriter
Articles by this author
Digital Marketing and the Groundhog Day Parallel
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August 26, 2014
Digital marketing is a lot like the movie Groundhog Day. In that 1993 comedy, TV weatherman Phil Connors (Bill Murray) re-lives the same day over and over, constantly testing and refining new...
Attack of the Fifty Foot Customer
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August 7, 2014
Try thinking about social media’s impact to business like this: Imagine that you’re waiting in line at a service counter (yes, an actual counter, with an actual line of people). ...
Consistency Is a Virtue: The Integrated Marketing Imperative
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June 20, 2014
It was so much easier when there was just one “customer entrance,” but today’s businesses have to manage a lot more doors – and they don’t all open the same way. ...