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Martin Longo - Chief Technology Officer, Growth Services
Articles by this author
Why the Internet of Things Could Tear a Hole in Journey Mapping
April 6, 2016
Customer journey mapping is widely embraced as the process for helping brands visualize and optimize the customer experience. However, the Internet of Things (IoT) could tear a massive hole in...
Three Tech Trends That Will Impact Customer Experience in 2016
December 15, 2015
By now, most business leaders are aware that customer experience matters, and that success will be defined by the ability to exceed customer expectations. In fact, Gartner reports that 89 percent...