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This article discusses how mobile can deliver a frictionless customer experience.

How mobile can deliver a frictionless customer experience

Customer Engagement Gone Mobile:

It’s no secret that mobile devices have become ubiquitous. Active mobile devices have exceeded the human population and mobile connectivity has changed the way companies engage with customers. As the importance of mobile continues to grow in every aspect of business, organizations must also continue to advance their mobile engagement efforts with customers to meet their ever-changing expectations. Here’s how mobile can serve as the conduit to creating a frictionless customer experience across myriad channels... Download the full article.