Three Tips to Delight the Socially Connected Customer
Quick responses deflect inbound traffic and strengthen relationships.
According to a recent report by Experian Marketing Services, 16 minutes of every hour spent online by consumers was devoted to social networking and forums. And today’s customers aren’t just using that time to network with their peers. Rather, many are using it to share their experiences – both good and bad – about the companies they choose to do business with. This article offers three tips for companies that are looking for ways to ramp up their social strategies to meet evolving customer support expectations. Learn how to:
Gain agility and flexibility via the cloud
Develop a monitoring and engagement process
Integrate quality assurance with social media
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