Distinguishing the Retail Experience to Attract Customers: Shaping the Multichannel Experience Into an Omnichannel Experience



Customers are using a growing array of devices and technologies to connect with the brands with which they do business.



To keep customers satisfied and spending, companies must be able to provide a seamless experience across each of these channels. In this article, Sean Carithers, TeleTech’s vice president of enterprise solutions, explores how organizations can craft a successful omnichannel strategy by focusing on their customers’ needs. Learn how:


Companies can organize, connect and tailor their customer experience across channels

Leading companies are transforming the ways they interact with their customers

Various types of technology, data and platforms can help companies anticipate their customers’ needs


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