Why attribution is critical to an omnichannel customer experience: Setting Up Your Omnichannel Strategy for Success



While companies have continued to make strides in their abilities to deliver an omnichannel customer experience, many still struggle to provide their customers with the seamless, interconnected experiences they crave.



And without an attribution model, many companies won’t be able to measure the true value of their omnichannel efforts. In this article, learn how multichannel attribution modeling can help business leaders understand what’s working and which areas have weak spots as they develop an omnichannel strategy. Discover:


The reasons why it is important for companies to take the time to map customer interactions across different channels

How attribution modeling can give business leaders insight into which customer touchpoints lead to sales conversions

Which KPIs can prove that a company is providing an excellent omnichannel experience


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