The New Arms Race in Healthcare: Competing for New Members
The U.S. Congressional Budget Office estimates that an additional 44 million people will enter the market for health insurance through 2016, followed by millions more in subsequent years.
As a result, a new arms race is emerging as healthcare payers prepare to compete for the attention of these new members. In this white paper, discover how data analytics and other technologies and techniques can be instrumental in helping payers target and acquire members in the years to come. Discover:
Best practices for reaching customers across their digital channel of choice
Tips for developing a strategic member acquisition roadmap
How data and analytics can enable payers to better understand and act on key value drivers
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