Navigating the Burgeoning Marketing Tech Landscape



Here’s how marketers can overcome the hurdles of legacy software while implementing a viable marketing technology integration.



New technologies are transforming marketing as we know it. And, while it is easy for marketers to get lost in the sea of emerging technologies, it is important that they take a step back and focus on which of these new innovations can help them best satisfy their customers’ needs and business goals. In this article, learn about the different factors that marketers should evaluate before implementing new marketing technologies. Discover:


Why it is so important for marketers to stay abreast of emerging marketing technologies

Which metrics marketers should evaluate before deciding whether or not to invest in a new technology

How marketers can best prioritize their technology goals


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