Navigating the Burgeoning Marketing Tech Landscape



Here’s how marketers can overcome the hurdles of legacy software while implementing a viable marketing technology integration.



New technologies are transforming marketing as we know it. And, while it is easy for marketers to get lost in the sea of emerging technologies, it is important that they take a step back and focus on which of these new innovations can help them best satisfy their customers’ needs and business goals. In this article, learn about the different factors that marketers should evaluate before implementing new marketing technologies. Discover:


Why it is so important for marketers to stay abreast of emerging marketing technologies

Which metrics marketers should evaluate before deciding whether or not to invest in a new technology

How marketers can best prioritize their technology goals


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TeleTech Announces Second Quarter 2017 Financial Results
TeleTech Welcomes Jeff Marcoux as Vice President, Product Marketing

Customer Experience Solutions and Marketing Innovation Expert Bolsters Customer Experience and Service Design Acumen
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CX Innovators, Experts and Entrepreneurs Share Their Stories in The CX Pod
On-Demand Podcast Series Features Conversations on CX Insights, Ideas and Innovations
TeleTech CX Leader to Share Perspectives at CXSF 2017
Jeff Marcoux, CX Innovator and Marketing Professor, Will Outline Five Steps to Delivering Amazing Customer Experiences Using Strategy, Technology, Automation, Analytics and People