Good Policy: Personalization Drives Customer Acquisition and Retention for Insurers



Service expectations in the insurance industry are on the rise.



To keep pace, leading insurers are moving away from a traditional product focus to center business around the customer. In particular, there are a number of opportunities to improve customer acquisition and retention ROI by personalizing marketing, sales, and service interactions. In the webinar, “Good Policy: Personalization Drives Customer Acquisition and Retention for Insurers”, Weston McDonald, SVP of Financial Services at TeleTech, Jonathan Gray, VP of Marketing at Revana, and Elizabeth Glagowski, editor-in-chief, Customer Strategist Journal, discuss the specific ways that personalization can drive success in customer acquisition and retention activities for the insurance industry. Discover:


The growing importance of customer focus in the P&C and life insurance industries

Six areas of personalization strategy that will boost customer acquisition performance

Five ways in which personalization can immediately deepen customer retention


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