The Digital Transformation Will Be Monetized: The Future of Marketing ROI



Customer Strategist Webinar



Today’s customers are interacting with businesses across a myriad of channels and devices. As a result, many businesses have begun to integrate digital marketing into their enterprise strategy. This new approach to business requires a break from traditional marketing ROI considerations.
In the webinar, “The Digital Transformation Will Be Monetized: The Future of Marketing ROI,” Michael Behrens, senior vice president of TeleTech’s growth services, and Gerry Brown, senior analyst at global technology firm Ovum, explore how marketers can make the most of this digital transformation and tackle ever-present ROI pressure. Watch the webinar to learn:


How the components of digital transformation lead to customer experience success

What business efficiencies can be gained with a focus on digital transformation

Why a cross-channel strategy is important to reach today’s consumer

Tips to balance short-term pressure with long-term marketing strategy


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