Dead Sales Walking: How to Bring the Sales Funnel Back to Life
The traditional sales funnel has been dead for years.
The old theory relies on prospects coming into the top of the funnel and falling out of the bottom. But in today's world, customers don't follow a linear path. In the webinar, Dead Sales Walking: How to Bring the Sales Funnel Back to Life, Jim Nail, Principal Analyst at Forrester, Jonathan Gray, Vice President, Marketing, Revana, and Michael Behrens, Senior Vice President, eMarketing, Revana Digital discuss how to fix the broken sales funnel and personalize each interaction with prospects and customers. Learn:
Why and how the sales funnel is broken
How integrating contextual data from digital marketing with sales can lead to greater revenue
The recommended tools and technologies that can help integrate contextual data and fix the broken sales funnel
Best practices from companies that have integrated sales data and are seeing results
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