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Connect the ROI Dots with a Customer Experience Value Strategy

 

 

While customer experience is a top priority among business leaders, very few are successful in building a financial business case for their customer-focused efforts.

 

 

As a result, customer experience improvement initiatives may not get the attention they deserve in the boardroom. In the webinar, “Connect the ROI Dots with a Customer Experience Value Strategy”, Don Ryan, senior partner, iKnowtion, a TeleTech Company, and Elizabeth Glagowski, editor-in-chief, Customer Strategist Journal, discuss concrete steps companies can take to tie customer experience to financial impact. Learn how to:

 

Make the quantifiable business case for customer experience initiatives

Translate NPS, customer experience scores, and other measurements into corporate financial terms using advanced analytics

Understand which metrics lead to financial outcomes, so you know which levers to pull

 

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