Becoming a Psychic Brand: Moving from Concept to Reality to Grow Value webinar
A psychic brand is one that goes beyond simply understanding customer insight and customizing interactions based on that insight.
It means sensing and acting on all of the physical and digital signals customers send out – before customers even realize what they need. In the webinar, Becoming a Psychic Brand: Moving from Concept to Reality to Grow Value, Elizabeth Glagowski, Customer Strategist Journal Editor-in-Chief, and Ron Wince, Peppers & Rogers Group President and General Manager, present the findings of TeleTech’s Psychic Brands study. Learn:
Why it’s important to be a psychic brand, and the financial and customer benefits that can be achieved
Details of the TeleTech Psychic Brands study and the gaps that exist between customer and brand perception
Which strategies, capabilities, and resources will bridge the gap between wanting to be psychic and actually being psychic – and the roadmap to get there
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