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Banking's Most Important Currency: Customer Trust

 

 

Disruption is causing chaos in the banking industry.

 

 

Customers are buying insurance at Costco, making deposits at the grocery store, and transacting on their mobile devices. They are looking for relationships that deliver the most value and the least friction, and aren’t afraid to bypass traditional banks to get them.
To compete in this new reality, banks need to commit to building customer trust. In the webinar, “Banking’s Most Important Currency: Customer Trust,” Don Peppers, Founder, Peppers & Rogers Group, and Weston McDonald, Head of Financial Services, TeleTech, discuss how to convert trustable banking customer experiences into a competitive advantage. Learn:

 

The reality of disruption and competition in retail banking

Why trust matters, and how it impacts the bottom line

How to identify and leverage five drivers of trust specific to retail banking

 

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