Affordable Care Act: Competing for Customers



As part of the comprehensive healthcare reform, known as the Patient Protection and Affordable Care Act (ACA), all Americans must have healthcare insurance by January 2014 or face financial penalties.



As a result of this and other healthcare reform that’s continuing to evolve, customers will have increased options to purchase healthcare insurance on their own and not have to participate in a company-sponsored plan. Insurers that traditionally considered employers and physicians as their customers will now need to compete for consumers’ business. In this webcast, Ingrid C. Lindberg, chief customer experience officer at Prime Therapeutics and Tom Hoffman, executive business editor at 1to1 Media will discuss:


How the ACA impacts the customer experience as customer expectations change

Techniques that healthcare insurers can use to deliver relevant messaging and offers

Steps that insurers can take to meet customers’ expectations for exceptional service and care


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