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Brian Shepherd: Customizing the Customer Experience

Today, the companies that are able to differentiate on the customer experience are a step ahead of the competition. But, in order for a company to successfully compete on the customer experience, executives need to work together to create a clear and consistent strategy. In this video, Brian Shepherd, TeleTech's president of customer strategy and technology services, discusses how C-level executives can combine their efforts to ensure that company objectives and technologies are integrated in order to meet the changing needs of their customers.