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Omnichannel Takes the Lead

Omnichannel experiences are a must-have for retailers as consumers increasingly expect a seamless shopping experience. Using more than one channel (e-commerce, mobile, in-store, social media) to shop has become the norm for many consumers and the pressure is on retailers to provide a consistent experience across channels. This infographic provides a snapshot look at customer expectations and the growth of omnichannel experiences.
 
Posted with permission from 1to1 Media, 2015.​