TeleTech
Customer Strategist Journal
Innovative strategies for building more profitable customer relationships. Published quarterly online and in print.
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The Complexity of Simplicity

Virtual and Augmented Reality: Empathy Machines

At a recent Connecticut User Experience Professionals Association (CT UXPA) meeting, User Experience (UX) practitioners and experts had the chance to try out new VR and AR tools. Besides the wow factor, they have the potential to foster emotion and empathy between companies and their users.