Revenue Doubles After Sales Collaboration
When the company began the journey of developing a new strategy, it kicked off the planning process with the full team, including operations, supply, and finance. They then engaged the wider sales team for ideas at the national sales conference, and held a series of regional planning sessions involving finance, operations, and marketing in the local regions.
The result was a clear view of the key dimensions of the business ‘shape’ they wanted to shift over three years, and a simple plan-on-a-page that outlined five core strategies. The end result was EBIT more than doubling in three years from less than $50 million to more than $100 million.