Article | Which Comes First: The Brand or the Customer Experience?

Customer Strategist v9i1 photo credits

FRONT COVER: ©iStock.com/FlamingPumpkin, ©iStock.com/blackred
 
TOC: ©iStock.com/WilleeCole
 
Contributors: ©iStock.com/ugurhan, ©iStock.com/blackred
 
Outlook:©iStock.com/valterdias
 
Benchmark: ©iStock.com/VICTOR, ©justinroque/iStock/Thinkstock, ©dashadima/iStock/Thinkstock,©iStock.com/zest_marina, ©iStock.com/blackred, ©iStock.com/nuranvectorgirl, ©iStock.com/4x6, ©iStock.com/ A-Digit, ©iStock.com/Jamie Carroll, ©iStock.com/ mustafahacalaki, ©iStock.com/Tiyas, ©iStock.com/soberve , ©iStock.com/ soulcld, ©iStock.com/ fonikum
 
Perspectives/1 Hand: ©iStock.com/jhorrocks, ©iStock.com/ablokhin, ©iStock.com/Maridav
 
Perspectives/2 Riordan: ©iStock.com/Victor_Tongdee, ©iStock.com/VICTOR,
 
Perspectives/3 Keefe: ©iStock.com/Vimvertigo, ©iStock.com/KrizzDaPaul
 
Perspectives/4 Klostermann: ©iStock.com/Lepro, supplied images
 
C Suite/Microsoft:©iStock.com/wdstock, supplied images
 
CSuite/Affinity:©iStock.com/aldomurillo, ©iStock.com/franckreporter
 
Case Study/Walgreens:©iStock.com/alejandrophotography, supplied images
 
Case Study/Social Responsibility:©iStock.com/Elenathewise
 
Ind Insights/CX Vectors:©iStock.com/v_alex, ©iStock.com/VICTOR
 
Ind Ins/Social Collaboration:©iStock.com/TCmake_photo
 
InDepth/Personal Branding:©iStock.com/4x6, ©iStock.com/idea2go
 
InDepth/Content Moderation:©iStock.com/davincidig, ©iStock.com/charles taylor
 
Strategy Speaks:©iStock.com/zakokor
 
Back cover: ©iStock.com/wragg